Ford entered India in collaboration
with Mahindra in 1995 with a major
plant in Tamil Nadu. The first model
was the Escort.
Ford Escort
- It was offered with a 1.3 Liter
petrol termed Alpha and 1.5 Liter
Diesel engine termed Orion, and
at a time when the car wars in
India had just begun. The diesel
version was fancied by many due
to the fact that dies el was available
at half the price of petrol(gasoline/gas)
Among the famous owners of the
Ford Escort was Azim Premji who
drove a blackone for almost eight
years until he traded it for a Toyota Corolla.
The Ford Escort 1.8 was ranked the
highest in the J.D. Power and Associates
1997 Indian Customer Satisfaction Study.
It was also voted the Best Quality Car in
the J.D. Power India Initial Quality Study.
Ford Ikon - Was launched
to phase out the Escort, known for the
Rocam engine, available with a choice
of petrol and diesel version, the car
did well. Ford is know for launching
new versions with some some minor cosmetic
changes every now and then.
Ford Mondeo - Was
Ford's offering to the D segment in
India in 2001, was brought in as a CBU
from Belgium with Ghia being the only
trim version available. It was available
with both 2.0L Duratorq diesel and 142
bhp 2.0L petrol Duratech engines. It
was the first car to be offered with
xenon HID headlamps in India. It is
alleged that the Mondeo performed better
than the 2.3 L Accord available in India
at that time. But buyers stayed away
as it was expensive than the Accord.
The diesel version was phased out in
2003.
Ford Endeavour -
Sold as the Ford Everest in other parts
of Asia and based on the Ranger pickup,
was Ford's first SUV offering in India.
Offered in both 4X4 and 4X2 options
but with only a 2.5 L, 4 Cylinder In-line,
Turbocharged & Inter cooled Diesel
Engine and manual transmission.
Ford Fusion - was
launched as a Urban Activity Vehicle
available with a 1.6 L , 4 cyl 101 bhp
engine with 5 speed manual transmission.
Ford Fiesta - Launched
in November 2005 and was Ford's fifth
model in India, and is available in
1.6 L petrol and 1.4 L diesel engines.
Bill Ford made a personal visit to launch
the car in India.