Fiat India has struggled in India since its inception. The Fiat Uno was one of the first products to be introduced. The Palio was later introduced and was initially a big hit with its style and ride comfort coupled with solid build but has slowly lost its sheen due to low fuel efficiency. Other models were introduced such as the Palio Weekend and Siena. Fiat tried re-branding of the Siena to Petra without much success. It roped in Sachin Tendulkar as one of its brand ambassadors. Even Michael Schumacher appeared in an ad for the Palio. It has entered now into an alliance with Tata Motors to jointly manufacture cars at its plant in Ranjangaon, near Pune. The facility will enbale the two companies to make about 2 lakh cars per annum, and also house an engine manufacturing unit with a capacity of 2.5 lakh units per annum. The alliance will also see Tata Motors use Fiat's diesel technology - the 1.3 litre multijet diesel engine - for its own vehicles. The two companies also have a distribution and service partnership.